Amazon Signs Trailblazing Deal for 14 Indian Stand-Up Comedy Specials
The deal echoes the digital streamer’s action of uplifting regional content.
Netflix has really beefed up the U.S. stand-up comedy scene with spectacular multi million dollar agreements with comedian stars Amy Schumer, Chris Rock, Jerry Seinfeld, and Dave Chappelle all inking this year. In India, it’s Amazon who is blazing trails in the overseas market.
The digital streamer of Amazon has signed up 14 Indian Stand up comedian specials headlining some of the country top level comedians, and yet still hasn’t signed up a single US comic.
These 1 hour long comedy specials that has organized with Indian entertainment companies, will start later this year in May. It will be made available on amazon streaming for viewers in India and around the globe and will expand to over 200 countries worldwide. The financial agreements of the deal was not disclosed.
“We want to change the way customers consume entertainment by bringing this fantastic collection by OML’s best comedy talent to Prime members exclusively and on-demand,” Amazon Prime Video India director and country head Nitesh Kripalani said in a statement.
Here are some of the stand up comedians that have current shows that have started streaming on Amazon, such as Sapan Verma (Obsessive Comedic Disorder) and Sorabh Pant (My Dad Thinks He’s Funny). In addition, the lineup includes Kanan Gill, Kenny Sebastian, Zakir Khan, Biswa Kalyan Rath, Naveen Richard, Anuvab Pal (whose credits as a screenwriter include Loins of Punjab Presents), Varun Thakur, Azeem Banatwalla, Neville Shah, Aadar Malik and S Aravind. Also included is well-known comedy collective East India Company’s upcoming live show based on its popular EIC Outrage series.
Amazon and Netflix both put in motion their services in India last year, which has led the businesses to disclose a wide variety of local-content agreements in a offer to win over Indian market. As to Netflix, Amazon has release a more aggressive local-content strategy.
In the states Netflix is investing huge on comedy. As of last year it signed a ground breaking deal with Chris Rock that ink him for a $40 million dollars for just two stand up specials.
This week Netflix announced a major agreement with Jerry Seinfeld strikes ‘$100 million’ deal with Netflix that includes two stand-up specials, a development gig and moving ‘Comedians in Cars Getting Coffee’ to the streaming service